Blog

I've just finished the book Game Changer by A.G. Lafley and Ram Charan. I picked this one up at an airport in America a few months back so it might not be out in book shops in the UK yet. It's a fantastic book that everybody should read that is running or thinking of running their own business. The main premise behind the book is that you should focus on what your customer wants rather than cool technologies or solutions to problems you think they have! Sounds like common sense right but it's amazing how easy it is to forget the most obvious pearls of wisdom.

Customers are only too happy to give you feedback and ideas if they think you are going to build something that'll make their life easier. Back in the early days of BDC Meta Man we had a survey tool so we could ask customers what functionality they wanted to be developed next and we used this to decide our roadmap. For some reason upon launching the new web site we have forgotten about asking customers and so I'm going to be sketching out how we can develop this back in to our site. Expect some interesting things to be coming over the next 4 - 6 weeks.